Published on 2018-10-03
Reborn icon steps up testing programme ahead of deliveries starting in 2020.
The pictures show the new Defender in camo livery on the roads near the Jaguar Land Rover factory. Asked about the images at the Paris motor show, Felix Bräutigam, Jaguar Land Rover's marketing chief, admitted they were of the first prototype to lead Gaydon, and said more would follow in coming months as the ramp-up to production begins.
“These are what we call Pilot build cars and testing will increase on public roads from now,” said Bräutigam. “The first four cars are ready, and now the line is running you can expect the number of test cars to grow exponentially.
“In time, as you’d expect, the Defender will go through all the usual test routines, from cold weather testing in Arjeplog in Sweden to extreme hot weather testing in Death Valley in the USA. It’s exciting for us to be able to now be one step closer to bringing the car to market, of course. We are talking about the rebirth of an icon and not just as a single car, but as a whole family.
“Our brand is about passion, and it is icons that drive that passion. The truth is the world doesn’t need another premium brand doing what all the others do. These icons are what separate us; at Land Rover we are rooted in our heritage and that’s what makes us different.”
Bräutigam added that he felt the time taken between the Defender going off sale in 2016 and relaunching could be a positive for the new car, including the liklihood that it will be offered with electrified powertrains as well as petrol and diesel units.